HOW TO RUN YOUR OWN LOCAL RADIO CAMPAIGN Click here if you'd like to run your own local radio campaign this Christmas. But first, here's how you can use the radio ads in your campaign, in five easy steps... 1. We provide the radio ads free You can use, for free, four high quality Christmas radio ads for use on commercial radio stations. Designed to be interactive, this year's campaign invites listeners to come along to church, or visit the secondlifechance website, which will link to the dedicated island in Second Life, and also to the respected rejesus website. The production of the ads has been generously sponsored by Jerusalem Productions, and the high-quality recordings will be sent direct and free of charge to all participating independent local radio stations at the beginning of December. All we need is for Christian groups to ensure that their local station is one of those participating. 2. We help you buy the airtime As little as £500 could buy a good quality campaign of around 50 slots on your local station, which isn't much if a group of churches, youth and other groups club together. Local commercial stations will generally bend over backwards to get you a good deal. As a charity, you won’t pay VAT! And as a result of dealing with the station you will find opportunities open up to develop better media relations – click here to read the experience of churches in our previous campaigns. 3. Get a group together and play them the ads The four ads, which are 30 seconds in duration, can be downloaded as MP3 files – click here for the page linking to all the ads. You can email them to friends, burn them to your own CD, or we can send you a sample CD to play to a small group of, for example, church or youth leaders. 4. Customise your ad You may be interesting in having a customised version of the ads made, naming your local church or group of churches and directing listeners to your own website. If we have requests from 10 or more groups by the end of October 2007, each willing to pay a modest £150, we can go back into the studio and record new endings in time for the December launch. Email Rachel Farmer at CAN for more information. 5. Contact us as soon as possible If you're interested in running your own local radio campaign for Christmas, click here to let us know. If you'd like to talk to someone about the options, call Rachel Farmer on 01636 817218. Thanks!         © Churches Advertising Network 2007 A Registered Charity No. 1096868