The radio ads for the 2005 campaign were voiced by national radio presenter Simon Mayo and produced by Radioville. The ads were broadcast on 36 radio stations during December, including the Galaxy Network and Kiss100FM. The campaign scooped the Andrew Cross Award for best radio advert or promotion.
Each ad posed a thought-provoking question and invited listeners to text us their vote. Some of the questions were humorous, some harder edged. Here are the ads (click to listen)...
